How to Start Selling on Shopify

Shopify is a powerful and user-friendly e-commerce platform that allows businesses of all sizes to create and manage their online stores. With its intuitive interface, customizable design options, and extensive app ecosystem, Shopify makes it easy for anyone to start selling products online. Whether you’re a small business owner looking to expand your reach or an entrepreneur venturing into the world of e-commerce for the first time, Shopify provides the tools and resources you need to succeed.

Selling on Shopify involves more than just listing products and waiting for sales to come in. It requires careful planning, strategic decision-making, and ongoing optimization to ensure your store stands out in a competitive market.

Types of Seller Accounts on Shopify

Shopify offers different account plans tailored to the varying needs of sellers. Understanding these plans will help you choose the right one for your business.

1. Basic Shopify Account

The Basic Shopify account is perfect for new sellers or small businesses that are just starting out. It offers essential features such as:

• Online store and blog: Create a fully functional website with a blog to engage with your customers.
• Unlimited products: Add as many products as you like without restrictions.
• 24/7 support: Access customer support anytime you need help.
• Discount codes: Offer promotions and discounts to attract customers.

This plan is ideal for those who want to test the waters of e-commerce without a significant upfront investment.

2. Shopify Account

The standard Shopify account is suited for growing businesses that need more advanced features, including:

• Professional reports: Gain insights into your sales, customer behavior, and more with detailed reports.
• Better shipping discounts: Access higher discounts on shipping rates.
• Gift cards: Offer gift cards to your customers, making it easy for them to share your store with others.

This plan is recommended for businesses that have established a customer base and are looking to scale up.

3. Advanced Shopify Account

The Advanced Shopify account is designed for larger businesses with higher sales volumes. It includes:

• Advanced reporting: Access in-depth analytics to track your business performance.
• Third-party calculated shipping rates: Provide real-time shipping rates from carriers at checkout.
• More staff accounts: Allow additional team members to manage the store.

This plan is ideal for businesses that require robust analytics and more complex shipping needs.

4. Shopify Plus Account

Shopify Plus is a custom enterprise-level solution for large-scale businesses. It offers:

• Dedicated support: Receive personalized assistance from Shopify’s support team.
• Advanced customization: Customize your store with greater flexibility and access to Shopify’s APIs.
• High-volume capabilities: Handle a large number of transactions and customers efficiently.

Shopify Plus is best for businesses that require a high level of customization, advanced features, and dedicated support.

Step-by-Step Instructions on How to Create a Seller Account

Creating a Shopify seller account is straightforward, but taking the time to set it up correctly will set the foundation for your store’s success.

Step 1: Sign Up for Shopify

1. Visit Shopify’s website: Go to shopify.com and click on the “Start free trial” button.
2. Enter your email address: Provide your email address, create a password, and choose a unique store name.
3. Click “Create your store”: After filling in the required fields, click the “Create your store” button to proceed.

Step 2: Set Up Your Shopify Store

1. Select your store’s location and currency: This information will help Shopify configure the store’s default settings.
2. Choose a Shopify plan: Based on your business needs, select a plan (Basic, Shopify, Advanced, or Shopify Plus). You can start with a 14-day free trial to explore the platform before committing to a paid plan.
3. Enter your business information: Provide details such as your business address, phone number, and legal business name.

Step 3: Customize Your Store

1. Choose a theme: Shopify offers a range of free and premium themes that you can use to design your store. Select a theme that matches your brand’s aesthetic and customize it using Shopify’s drag-and-drop editor.
2. Customize your store’s design: Adjust the layout, colors, fonts, and other design elements to reflect your brand identity. Add custom pages like “About Us,” “Contact,” and “FAQs” to provide essential information to customers.
3. Install necessary apps: Shopify’s App Store offers various apps to enhance your store’s functionality, such as email marketing tools, SEO optimization, and inventory management.

Step 4: Add Products to Your Store

1. Navigate to the “Products” tab: In the Shopify admin panel, click on “Products” and then “Add product.”
2. Enter product details: Fill in the product title, description, pricing, and SKU (Stock Keeping Unit). Provide detailed product descriptions to inform and entice potential customers.
3. Set up product variants: If your product comes in different sizes, colors, or materials, add these as variants to the product listing.
4. Upload product images: Add high-quality images to showcase your product from different angles. Use multiple images to give customers a comprehensive view of the product.
5. Organize your products: Use collections and tags to organize your products into categories, making it easier for customers to browse your store.
6. Save your product: Once you’ve entered all the necessary information, save your product to make it live on your store.

Step 5: Set Up Payment and Shipping

1. Set up payment gateways: Shopify Payments is the default payment gateway, but you can also connect PayPal, Stripe, or other payment processors. Configure the payment settings to accept major credit cards, digital wallets, and alternative payment methods.
2. Configure shipping settings: Set up your shipping zones, rates, and methods. You can offer free shipping, flat-rate shipping, or real-time carrier-calculated rates. If you’re using a third-party fulfillment service, integrate it with Shopify.

Step 6: Launch Your Store

1. Preview your store: Before going live, preview your store to ensure everything looks professional and functions correctly.
2. Purchase a domain name: Shopify provides a default domain (yourstorename.myshopify.com), but purchasing a custom domain (yourstorename.com) will enhance your brand’s credibility. You can buy a domain directly through Shopify or connect an existing one.
3. Launch your store: Once you’re satisfied with your store’s setup, remove the password protection, and make your store live to the public.

Information on Documents Needed and the Time It Takes to Get Approved

Setting up a Shopify store generally requires minimal documentation, making it an accessible platform for most entrepreneurs. However, there are a few key documents and steps involved, particularly when setting up payment gateways or operating as a registered business.

1. Business Registration Documents

If you’re registering your store as a formal business entity (e.g., LLC, corporation), you’ll need to provide your business registration documents. These may include:

• Articles of incorporation or business license: These confirm the legal formation of your business.
• Employer Identification Number (EIN): If you’re operating in the U.S., you’ll need an EIN for tax purposes.

2. Bank Account Information

To receive payouts from Shopify Payments or other payment gateways, you’ll need to provide your bank account details, including:

• Bank account number
• Bank routing number (for U.S. banks)
• Bank name and address

3. Tax Identification Number

Depending on your location, you may need to provide a tax identification number to comply with local tax laws. This could be a:

• Social Security Number (SSN) or EIN in the U.S.
• VAT number in Europe
• GST number in Canada or Australia

4. Payment Gateway Approval

If you’re using Shopify Payments, approval is usually quick, often within a few hours. However, for other payment gateways like PayPal or Stripe, approval can take longer, especially if additional verification is required.

Timeline for Store Approval

In most cases, you can set up and launch your Shopify store within a day or two. However, obtaining necessary approvals from payment gateways or setting up business accounts may extend this timeline by a few days to a week.

Tips on How to Research and Select Products That Are Profitable

Selecting the right products to sell is crucial for the success of your Shopify store. Here are some strategies to help you identify profitable products:

1. Identify Market Trends

Staying ahead of market trends can give you a competitive edge. Use tools like:

• Google Trends: Analyze the popularity of search terms over time to identify trending products.
• Social media: Platforms like Instagram, TikTok, and Pinterest are great for spotting emerging trends. Follow influencers and hashtags related to your niche.
• Industry reports: Access reports and insights from industry publications and research firms to understand market shifts.

2. Analyze Competitors

Study your competitors to see what’s working for them. Analyze:

• Product offerings: Look at the types of products they’re selling and identify any gaps in their offerings.
• Pricing strategies: Compare their prices to yours and determine whether you can offer better value.
• Customer reviews: Read reviews to understand what customers like or dislike about their products.

3. Validate Product Demand

Before investing in inventory, validate that there is sufficient demand for your products. Use platforms like:

• Amazon and eBay: Check the best-seller lists to see which products are popular in your niche.
• Google Keyword Planner: Identify search volumes for relevant keywords to gauge interest.
• Social listening tools: Tools like Hootsuite and Mention can help you track mentions of specific products or keywords on social media.

4. Consider Profit Margins

Profitability is key to sustaining your business. When selecting products, consider:

• Cost of goods sold (COGS): Factor in manufacturing, shipping, and any other costs associated with getting the product to your customers.
• Selling price: Set a price that covers your costs and leaves room for a healthy profit margin. Aim for at least a 30-50% margin to ensure profitability.
• Shipping costs: Consider how shipping will impact your overall cost structure and whether you can offer free shipping without eating into your margins.

5. Start Small and Test

Launching with a small product range allows you to test the market without a significant financial commitment. Once you identify which products are successful, you can expand your offerings and invest in larger quantities.

Information on Where and How to Source Products

Once you’ve identified profitable products, the next step is sourcing them. Depending on your business model, you can choose from various sourcing methods:

1. Wholesale

Wholesale purchasing involves buying products in bulk from suppliers at a discounted rate, which you then sell at a markup. Benefits of wholesale include:

• Lower cost per unit: Buying in bulk reduces the cost per item, allowing for higher profit margins.
• Control over inventory: You manage your stock, ensuring product availability and quality.

Popular wholesale platforms include:

• Alibaba: A global marketplace for sourcing products directly from manufacturers, particularly in China.
• Wholesale Central: A U.S.-based directory of wholesale suppliers.
• SaleHoo: A directory of verified wholesalers, manufacturers, and dropshippers.

2. Dropshipping

Dropshipping is a fulfillment model where you sell products without holding inventory. When a customer places an order, the supplier ships the product directly to them. Benefits of dropshipping include:

• Low upfront investment: No need to purchase inventory in advance.
• Wide range of products: You can offer a broad selection without worrying about storage.
• Scalability: Easily add new products to your store without logistical challenges.

Popular dropshipping platforms include:

• Oberlo: A Shopify app that connects you with suppliers who offer products for dropshipping.
• Spocket: Focuses on high-quality suppliers from the U.S. and Europe.
• AliExpress: A marketplace where you can find thousands of products suitable for dropshipping.

3. Private Labeling

Private labeling involves sourcing generic products and rebranding them with your own logo and packaging. This method allows you to:

• Build a unique brand: By customizing the product and packaging, you can differentiate your brand in the market.
• Set higher prices: Customers are often willing to pay more for branded products, increasing your profit margins.

Platforms like Alibaba and Global Sources are popular for finding manufacturers who offer private labeling services.

How to Create Effective and SEO-Optimized Product Listings

Optimizing your product listings for both search engines and customers is crucial to driving traffic and conversions on your Shopify store. Here’s how to create effective, SEO-optimized product listings:

1. Use Relevant Keywords

Keywords are the foundation of SEO. To find the best keywords for your products:

• Research: Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to identify relevant keywords with high search volume and low competition.
• Incorporate: Include these keywords naturally in your product titles, descriptions, and meta tags. Avoid keyword stuffing, as it can harm your SEO efforts.

2. Write Compelling Descriptions

Your product description is your opportunity to sell the product to potential customers. To write compelling descriptions:

• Highlight benefits: Focus on how the product will improve the customer’s life or solve a problem they have.
• Use bullet points: Break down key features and benefits into easy-to-read bullet points.
• Create a narrative: Tell a story about the product, such as how it was made or its unique qualities.
• Include technical details: Provide all necessary specifications, dimensions, materials, and other details that customers might need to make an informed purchase.

3. Optimize Meta Descriptions

Meta descriptions are short snippets that appear in search engine results. To optimize them:

• Keep it concise: Aim for 150-160 characters.
• Include keywords: Use your primary keyword near the beginning of the meta description.
• Be persuasive: Write a compelling call to action that encourages users to click through to your store.

4. Use High-Quality Images

Product images play a significant role in online shopping, as customers rely on visuals to make purchasing decisions. To optimize your images:

• Use high-resolution images: Ensure images are clear, professional, and high-resolution.
• Show different angles: Provide multiple views of the product, including close-ups and lifestyle images showing the product in use.
• Optimize image size: Compress images to reduce loading times without sacrificing quality. Use tools like TinyPNG or Shopify’s built-in image optimizer.
• Add alt text: Include descriptive alt text for each image, incorporating relevant keywords. This not only helps with SEO but also makes your store more accessible.

5. Implement Structured Data

Structured data (rich snippets) helps search engines understand the content of your product pages. Shopify has built-in SEO features and apps that allow you to:

• Add product schema: Include product schema markup to provide search engines with detailed information about your products, such as price, availability, and reviews.
• Use review snippets: Display star ratings and reviews in search engine results to attract more clicks.

Best Practices for Images and Writing Compelling Descriptions

Creating high-quality images and compelling product descriptions is crucial to converting visitors into customers. Here’s how to master both:

Images

1. Use High-Resolution Images: High-quality images are essential for building trust and giving customers a clear view of what they’re buying. Avoid blurry or pixelated images.
2. Show Different Angles: Provide a comprehensive view of the product by showing it from multiple angles. Include close-up shots to highlight details.
3. Include Lifestyle Images: Show the product in use or in a real-life setting to help customers visualize how it fits into their lives.
4. Optimize Image Size: Compress images to ensure they load quickly on all devices. Slow-loading pages can lead to higher bounce rates and lost sales.
5. Use Consistent Lighting: Ensure that all your product images have consistent lighting to maintain a professional and cohesive look across your store.

Descriptions

1. Focus on Benefits: Rather than just listing features, emphasize the benefits of the product. Explain how it solves a problem or meets a need for the customer.
2. Use Bullet Points: Break down complex information into easy-to-read bullet points. This makes it easier for customers to scan and understand the key features.
3. Tell a Story: Craft a narrative around your product. Whether it’s about the materials used, the craftsmanship, or the inspiration behind the product, storytelling can make your descriptions more engaging.
4. Include Technical Details: Don’t forget to provide all necessary specifications, such as dimensions, materials, and care instructions. This information is crucial for customers making informed purchasing decisions.
5. Maintain a Consistent Tone: Ensure that the tone of your product descriptions matches your brand’s voice. Whether it’s formal, friendly, or quirky, consistency is key.

Fulfillment Options

Fulfillment is a critical aspect of running an e-commerce business. The method you choose will impact your operations, costs, and customer satisfaction. Here are the main fulfillment options available to Shopify sellers:

1. In-House Fulfillment

In-house fulfillment involves managing and shipping products directly from your own warehouse or home. Benefits include:

• Full control: You have complete control over the packaging, branding, and shipping process.
• Personal touch: You can include personalized notes or branded packaging to enhance the customer experience.
• Lower costs: If you’re starting small, handling fulfillment yourself can save money.

However, as your business grows, in-house fulfillment can become time-consuming and may limit your ability to scale.

2. Third-Party Fulfillment

Third-party logistics (3PL) providers handle the storage, packing, and shipping of your products. Benefits include:

• Time savings: Outsourcing fulfillment frees up your time to focus on other aspects of your business.
• Scalability: 3PL providers can handle large volumes of orders, making it easier to scale your business.
• Expertise: Professional fulfillment companies have the expertise and infrastructure to manage logistics efficiently.

Popular 3PL providers include ShipBob, Fulfillment by Amazon (FBA), and ShipStation. While 3PL can be more expensive than in-house fulfillment, it offers convenience and scalability.

3. Dropshipping

As mentioned earlier, dropshipping allows you to sell products without holding inventory. Benefits include:

• No inventory management: The supplier handles all aspects of fulfillment, from storage to shipping.
• Low upfront costs: You don’t need to invest in inventory, reducing financial risk.
• Wide product range: You can offer a vast selection of products without worrying about storage.

However, dropshipping has its drawbacks, such as lower profit margins and less control over the shipping process.

Pricing Strategy

Setting the right price for your products is crucial for attracting customers and maintaining profitability. Here are some pricing strategies to consider:

1. Cost-Plus Pricing

Cost-plus pricing involves calculating the cost of producing or purchasing your product and adding a markup to determine the selling price. For example, if a product costs $10 to produce and you want a 50% markup, you would sell it for $15. This method ensures you cover your costs while making a profit, but it doesn’t take competitor pricing or perceived value into account.

2. Competitive Pricing

With competitive pricing, you set your prices based on what your competitors are charging. This strategy is useful in saturated markets where customers can easily compare prices. While it helps you stay competitive, it may limit your profit margins, especially if you try to undercut competitors.

3. Value-Based Pricing

Value-based pricing is based on the perceived value of your product to the customer. If customers believe your product offers more value than competing products, they may be willing to pay a higher price. This strategy is effective for premium products or brands with a strong value proposition.

4. Psychological Pricing

Psychological pricing involves using pricing tactics that appeal to customers’ emotions or perceptions. For example:

• Charm pricing: Setting prices ending in .99 (e.g., $9.99) makes the product appear cheaper than it is.
• Bundling: Offering products in a bundle at a discounted rate can make customers feel they’re getting more value.
• Anchoring: Displaying a higher original price alongside a discounted price can make the discount seem more significant.

Shopify Advertising

To drive traffic to your Shopify store, you’ll need to invest in advertising. Here are some effective advertising strategies for Shopify sellers:

1. Google Ads

Google Ads allows you to target potential customers based on their search behavior. There are several types of ads you can create:

• Search ads: Appear at the top of Google search results when users search for specific keywords.
• Display ads: Visual ads that appear on websites within the Google Display Network.
• Shopping ads: Feature your product image, title, price, and store name directly in Google search results.

Google Ads is highly effective for capturing customers with purchase intent, as your ads will appear when they search for relevant products.

2. Facebook and Instagram Ads

Facebook and Instagram are powerful platforms for reaching your target audience with highly targeted ads. You can create:

• Image ads: Showcase your products with high-quality images.
• Video ads: Use video to tell a story or demonstrate your product in action.
• Carousel ads: Display multiple products in a single ad, allowing users to swipe through them.
• Retargeting ads: Target users who have visited your website but didn’t make a purchase, encouraging them to return and complete their purchase.

Facebook and Instagram ads are effective for building brand awareness, engaging with your audience, and driving conversions.

3. Influencer Marketing

Influencer marketing involves partnering with social media influencers to promote your products. Influencers have dedicated followings that trust their recommendations, making them effective for driving traffic and sales. To get started:

• Identify influencers in your niche: Look for influencers whose audience aligns with your target market.
• Reach out with a proposal: Offer free products, commission, or payment in exchange for promotion.
• Monitor results: Track the performance of influencer campaigns to measure ROI and adjust your strategy as needed.

4. Email Marketing

Email marketing is one of the most cost-effective ways to reach your customers and drive repeat sales. To build a successful email marketing strategy:

• Build an email list: Collect email addresses from customers and website visitors through opt-in forms, pop-ups, and incentives like discounts.
• Segment your audience: Group your email list based on factors like purchase history, location, or engagement level to send targeted messages.
• Create compelling content: Send newsletters, product updates, and promotional offers that provide value to your subscribers.
• Automate campaigns: Use Shopify’s built-in email marketing tools or third-party apps like Mailchimp to automate email campaigns, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups.

Dealing with Competition

E-commerce is a highly competitive space, and standing out requires strategic planning and execution. Here’s how to deal with competition on Shopify:

1. Differentiate Your Brand

To stand out from competitors, you need to offer something unique. This could be:

• A unique product: Offer a product that competitors don’t have, or customize an existing product to make it unique.
• Exceptional customer service: Provide superior customer service that sets you apart from others in your niche.
• A strong brand story: Connect with customers on an emotional level by sharing your brand’s story, mission, and values.

2. Build a Strong Brand Identity

A strong brand identity helps customers remember your store and creates a sense of trust. To build a strong brand:

• Consistent branding: Use consistent colors, fonts, and logos across all your marketing materials and platforms.
• High-quality visuals: Invest in professional photography, graphic design, and videography to create a polished, professional look.
• Engaging content: Create content that resonates with your audience, whether it’s blog posts, videos, or social media updates.

3. Offer Superior Customer Service

Providing excellent customer service can be a major differentiator. To enhance your customer service:

• Respond quickly: Address customer inquiries and concerns promptly through email, chat, or social media.
• Offer easy returns: Make the return process simple and hassle-free to build trust with your customers.
• Provide detailed product information: Ensure customers have all the information they need to make informed purchases, reducing the likelihood of returns and dissatisfaction.

4. Utilize Customer Reviews

Customer reviews are a powerful tool for building trust and credibility. Encourage satisfied customers to leave positive reviews, and:

• Display reviews prominently: Show reviews on your product pages to reassure potential buyers.
• Respond to reviews: Engage with customers by responding to their reviews, both positive and negative. Address any concerns and show appreciation for positive feedback.
• Leverage user-generated content: Encourage customers to share photos or videos of themselves using your products. Feature this content on your website or social media to build social proof.

Brand Registry and Intellectual Property

Protecting your brand and intellectual property is crucial in e-commerce, where copying and counterfeiting are common issues. Here’s how to safeguard your brand on Shopify:

1. Register Your Brand

If you’re selling your own branded products, registering your brand is an important step in protecting your intellectual property. Shopify offers a Brand Registry that allows you to:

• Protect your brand name: Prevent others from using your brand name or logo without permission.
• Gain access to enhanced tools: Access tools to help you protect your brand, such as automated takedown of counterfeit listings.

Additionally, consider registering your brand with relevant authorities in your region (e.g., the United States Patent and Trademark Office for U.S. sellers).

2. Trademark Protection

Trademarking your brand name, logo, and any unique product names is another critical step. A registered trademark provides legal protection, making it easier to:

• Take action against counterfeiters: You can legally enforce your trademark to stop others from using it without permission.
• Increase brand value: A registered trademark adds value to your brand, which can be beneficial if you plan to sell your business in the future.

3. Monitor for Infringement

Regularly monitor the internet and marketplaces for potential infringement of your intellectual property. Tools like Google Alerts or third-party services can help you track mentions of your brand and detect counterfeit products.

• Report violations: If you find someone infringing on your intellectual property, report it to the platform they’re using, whether it’s Shopify, Amazon, or another marketplace.
• Take legal action if necessary: In cases of severe or repeated infringement, consult with a lawyer to explore legal options.

Handling Account Suspensions

While Shopify is generally a reliable platform, account suspensions can occur if you violate their terms of service. Here’s how to handle and prevent account suspensions:

1. Understand Shopify’s Policies

Familiarize yourself with Shopify’s terms of service, acceptable use policy, and community guidelines. Common reasons for account suspension include:

• Selling prohibited products: Ensure your products comply with Shopify’s list of prohibited and restricted items.
• Fraudulent activity: Avoid misleading customers or engaging in fraudulent practices.
• Payment disputes: Resolve any payment disputes with customers or payment providers promptly.

2. Respond Promptly

If your account is suspended, Shopify will usually notify you via email. Respond to the notification promptly and provide any requested information. Be honest and transparent in your communication to resolve the issue quickly.

3. Appeal the Suspension

If you believe the suspension was a mistake, you can file an appeal with Shopify. Provide clear evidence and a detailed explanation of why your account should be reinstated. Keep a record of all communications with Shopify during the appeal process.

4. Prevent Future Issues

To avoid future suspensions, regularly review your business practices and ensure they align with Shopify’s policies. Consider implementing additional safeguards, such as verifying product compliance and maintaining clear, accurate product descriptions.

Inventory Management

Effective inventory management is crucial for ensuring that you have the right products available at the right time without overstocking or understocking. Here’s how to manage your inventory effectively on Shopify:

1. Use Shopify’s Inventory Management Tools

Shopify provides built-in inventory management tools that allow you to:

• Track stock levels: Monitor your inventory in real-time, so you always know how much stock you have.
• Set reorder points: Automatically receive notifications when stock levels are low, ensuring you reorder products before they run out.
• Manage multiple locations: If you have multiple warehouses or retail locations, Shopify allows you to manage inventory across all of them.

2. Automate Inventory Tracking

As your business grows, manual inventory tracking can become time-consuming and prone to errors. Consider using third-party apps like TradeGecko or SkuVault to automate inventory tracking. These apps can:

• Sync stock levels across multiple sales channels: Ensure that your inventory is accurate on all platforms, whether you’re selling on Shopify, Amazon, eBay, or other marketplaces.
• Generate reports: Access detailed reports on inventory performance, stock movement, and sales trends.

3. Regularly Audit Inventory

Conduct regular physical inventory audits to ensure your stock levels match what’s recorded in your system. Regular audits help you identify discrepancies, spot potential issues, and make informed decisions about reordering and stock levels.

• Cycle counting: Perform cycle counts of a portion of your inventory regularly rather than counting everything at once. This method is less disruptive and helps maintain accuracy.
• Reconcile discrepancies: If you find discrepancies between your records and actual stock levels, investigate and reconcile them promptly to maintain accurate inventory data.

4. Manage Stock Levels

Effective stock management involves maintaining the right balance between having enough inventory to meet demand and avoiding overstocking. Consider the following strategies:

• Forecast demand: Use historical sales data, market trends, and seasonal factors to forecast demand and plan your inventory accordingly.
• Prioritize best-sellers: Focus on maintaining adequate stock levels of your best-selling products, as they are likely to drive the majority of your sales.
• Implement a Just-In-Time (JIT) strategy: Reduce holding costs by ordering inventory just in time to meet demand. This approach minimizes the amount of capital tied up in stock.